The Princi brand was brought to the U.S. by Starbucks and came to our creative team to introduce the Italian brand to customers.

We told a wide array of brand stories, from store openings to moments with the founder, Rocco, to bursts of spontaneous Italian culture inspiration. We brought differentiation and cohesiveness to our content by telling each story with a particular focus: Joy of Food, Living in the Season, Family, or Education. Each of these represented a unique focal point that added a layer of brand accretiveness to each post, each story we told. And regardless of focus, all of our content continually laddered up to the broader brand sentiment: Eat, Drink, and Live Italian.