Starbucks Global Creative Studio sets the comprehensive brand creative direction for all markets, regions, agencies and businesses. Clear guidelines are set to ensure a cohesive expression across all customer touch-points— digital, physical, retail, channel and international.

Guides are created to influence all mediums— brand and branding, advertising, strategy, illustration, photography, etc. The guidance is theory/principles based, tactical-execution-based for production design, or production guidance to support our OOS, TV/OLV advertisements.

The creative guides’ size varies— super in-depth instructions with nearly 100 pages of detail to bite-sized 10-pagers with theory-based direction.

All guides are confidential, so I am unable to share the details but would be happy to share more about how they’re created.