Summer Campaign
Created a brand-forward, iconic and ownable campaign that tapped into small moments of happiness and invited our customers to opt into summer with Starbucks even when summer didn’t feel quite like summer. The COVID-19 pandemic began hitting the U.S. as creative assets were being developed and the week before the advertisements were filmed. This campaign required quick changes, adapting to the ever-evolving and ever-questionable environment the customer would be facing at the time of launch in May 2020.
